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A 12-chapter guide to competitive business strategies, Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (ISBN 9780078112720) is now on its 18th edition, offering fresh, re-examined content from authors Arthur Thompson, John Gamble, A.J. Strickland III, and the newest addition to the team, Margaret Peteraf. Peteraf...
A 12-chapter guide to competitive business strategies, Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (ISBN 9780078112720) is now on its 18th edition, offering fresh, re-examined content from authors Arthur Thompson, John Gamble, A.J. Strickland III, and the newest addition to the team, Margaret Peteraf. Peteraf oversaw the revamp of every chapter, infusing brand new perspectives into the old but still relevant concepts and retargeting content to become more applicable and in tune with the changing world. This edition keeps the highly effective 12-chapter structure of the previous version, with content that combines academic teachings with real-world practices in management. Students can expect 28 relevant case studies, 25 of which are either new or refreshed to keep up with current affairs. The case studies are varied, most of them involving Fortune 500 companies and high-profile organizations. Support tools and materials are also available to help students better apply their readings, as well as facilitate self study. The first chapters of Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases talk about strategy building and execution, followed by how to evaluate a company's environment, resources, and competition. The middle part of the book talks about competitive strategies both in local and international settings, and the concluding chapters talk about diversification, ethics, internal operation management, and corporate culture. Authored by some of the biggest names in business management, Thompson, Peteraf, Gamble, and Strickland, this book is suitable for diverse teaching styles, course designs, and even student-learning habits. The addition of the new support tools make learning about competitive business strategies even more interesting.
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