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Written for both beginner and mid-level business students, Contemporary Business by Louis E. Boone and David L. Kurtz focuses on current trends and topics in the changing global market. (ISBN 9780470531297) starts the discussion with a chapter on starting and growing your business, empowering people to achieve business objectives, marketing management,...
Written for both beginner and mid-level business students, Contemporary Business by Louis E. Boone and David L. Kurtz focuses on current trends and topics in the changing global market. (ISBN 9780470531297) starts the discussion with a chapter on starting and growing your business, empowering people to achieve business objectives, marketing management, managing technology and information, and managing financial resources. Boone and Kurtz focus on the changing dynamics of commerce, business ethics, and social responsibility, economic challenges facing start-ups, and competing in world markets. Unlike other business and management books, this reference emphasizes the entrepreneurship alternative. Topics such as management, leadership and the internal organization, human resource management (from recruitment to labor relations and empowerment), teamwork, and communication are also covered. More advanced students can progress to the chapters tackling promotion and pricing strategies, how to use technology to manage information, accounting and financial statements, and basic financial management. Business law, insurance and risk management, personal financial planning, developing a business plan, and careers in contemporary business have been included in the appendices. The ‘green business' sections in some of the chapters provide important insight on corporate social responsibility. This student-friendly textbook uses business language that does not overwhelm beginners. Contemporary Business is widely available; in fact, students can buy it in bookshops and online stores, and can be rented. Lead author Louis Boone is a renowned author or textbooks on contemporary economics and business. He currently lives in Alabama, and is a professor of business at the University of South Alabama.
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