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This collection of 10 original essays honors the intellectual legacy of Professor Everett M. Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well known colleagues and contemporaries write on topics that not only piqued Rogers’ curiosity, but which are areas where he made...
This collection of 10 original essays honors the intellectual legacy of Professor Everett M. Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well known colleagues and contemporaries write on topics that not only piqued Rogers’ curiosity, but which are areas where he made seminal and lasting contributions: diffusion of innovations; communication networks in diffusion; innovation generation and technology transfer; social cognitive and social diffusion theories; social marketing; communication and social change in non-Western contexts; strategic communication campaigns; and the entertainment-education communication strategy in health promotion. The concluding chapter documents Rogers’ life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm. Overall, this book demonstrates the diversity of Rogers’ contributions to the fields of communication science, marketing, organizational change, sociology, and social psychology, and will serve as a starting point for future scholarship and practice.
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