We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
BUSN 4 (with Business CourseMate with eBook Printed Access Card)
by:Marcella Kelly, Jim McGowen
BUSN 4 makes business concepts accessible to beginners, providing them focused topics, interesting presentations, and visuals. Written by seasoned business instructors Marcella Kelly and Jim McGowen, this book uses up-to-date examples. The authors' exceptional skill in relating key aspects and topics to day to day life, business success, and career...
BUSN 4 makes business concepts accessible to beginners, providing them focused topics, interesting presentations, and visuals. Written by seasoned business instructors Marcella Kelly and Jim McGowen, this book uses up-to-date examples. The authors' exceptional skill in relating key aspects and topics to day to day life, business success, and career decisions make sit a persuasive read. It is written for students majoring in business, but is also useful for those taking economics and entrepreneurship. Now on its 4th edition, BUSN 4 (with Business CourseMate with eBook Printed Access Card) ISBN 9781111221461 offers a more reader and learner-oriented model that is a lot less monotonous, making learning more stimulating. A wide range of resources is tied in with the text, including the interactive learning and teaching tool, CourseMate. BUSN 4 is divided into a total of 17 concise chapters distributed to 5 sections. Part 1 discusses business environment, its ethics and economics, while part 2 talks about creating business, including entrepreneurship and managing small businesses. Part 3 is all about how to finance a business, from accounting to the basics of finance and securities markets. Part 4 discusses marketing and how to build profitable customer relationships, along with product promotion, pricing, and distribution. The final section talks about business management, motivation, human resource, and operations. Author Marcella Kelley is known for her expertise in the fields of management and marketing, as well as her first hand business experiences and solid teaching credentials. Co-author Jim McGowen has taught introduction to business for many years, and has a strong background in finance and accounting. He got doctorate degree in economics from Auburn University.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.