William M. Pride, Robert J. Hughes, and Jack R. Kapoor draw from their varying backgrounds and experiences to offer students a market leading resource in their textbook Business, ISBN 9780538478083. Perfect for students studying business and key practices, this book offers a modern, all-inclusive account of the functional areas of business including...
William M. Pride, Robert J. Hughes, and Jack R. Kapoor draw from their varying backgrounds and experiences to offer students a market leading resource in their textbook Business, ISBN 9780538478083. Perfect for students studying business and key practices, this book offers a modern, all-inclusive account of the functional areas of business including management, marketing, accounting, finance, and information technology. Major focus is placed on foundational topics such as ethics and social responsibility, small business concerns, and global issues. This latest edition also boasts new coverage of more modern concepts like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. The leading expert on this team of writers is that of William M. Pride. Receiving his Ph.D. from Louisiana State University in 1972, he currently serves as professor of marketing at Texas A&M University. Pride also has numerous articles published in academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Academy Market Science, and Journal of Advertising. Another contributing member is Robert J. Hughes. Receiving his PhD from the University of North Texas, he specializes in business administration and college instruction. Currently, Hughes teaches Introduction to Business and Personal Finance both on campus and online for Richland College-one of seven campuses that are part of the Dallas County Community College District. He has also authored college textbooks in personal finance and business mathematics, served as a content consultant for two popular national television series, It's Strictly Business and Dollars & Sense: Personal Finance for the 21st Century, and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. The final member contributing to the efforts on Business is Jack R. Kapoor. Holding his EdD from Northern Illinois University, he currently serves as Professor of Business and Economics in the Business and Services Division at the College of DuPage, where he has taught since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges.