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Business Magazine Publishing: Creative Ideas on Management, Editorial, Selling Space, Promotion... and Boosting Profits
For publishers, editors, marketers, and readers of business magazines, this book is a goldmine of ideas and perspectives on managing a business magazine publishing enterprise. It includes advice on promoting and selling space in business magazines as well as ideas on editorials, advertising, magazine start-ups and more.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.