Research Textbooks

Innovation Games: Creating Breakthrough Products Through Collaborative Play
- ISBN: 9780321437297 / 0321437292
- Author(s):
  Luke Hohmann
- Edition: 1
- Binding: Paperback Textbook
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Marketing Research: Methodological Foundations (with InfoTracÂ®)
- ISBN: 9780324201604 / 0324201605
- Author(s):
  Gilbert A. Churchill, Dawn Iacobucci
- Edition: 9
- Binding: Hardcover Textbook
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Basic Marketing Research
- ISBN: 9780324305418 / 0324305419
- Author(s):
  Gilbert A. Churchill, Tom J. Brown
- Edition: 6
- Binding: Paperback Textbook
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The AMA Guide to the Globe: Managing the International Marketing Research Process
- ISBN: 9780324313314 / 0324313314
- Author(s):
  Holly Edmunds
- Edition: 001
- Binding: Hardcover Textbook
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Essentials of Marketing Research
- ISBN: 9780324320879 / 0324320876
- Author(s):
  William G.(William G. Zikmund) Zikmund, Barry J. Babin
- Edition: 003
- Binding: Paperback Textbook
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Exploring Marketing Research
- ISBN: 9780324320886 / 0324320884
- Author(s):
  William G. Zikmund, Barry J. Babin
- Edition: 9
- Binding: Hardcover Textbook
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Marketing Research: Methodological Foundations (Book Only)
- ISBN: 9780324359954 / 0324359950
- Author(s):
  Dawn Iacobucci, Gilbert A. Churchill
- Edition: 10
- Binding: Hardcover Textbook
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MKTG (2007-2008 Edition)
- ISBN: 9780324548143 / 0324548141
- Author(s):
  Charles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
- Edition: 001
- Binding: Paperback Textbook
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Exploring Marketing Research (Book Only)
- ISBN: 9780324593761 / 0324593767
- Author(s):
  William G. Zikmund, Barry J. Babin
- Edition: 10
- Binding: Hardcover Textbook
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Exploring Marketing Research (with Qualtrics Printed Access Card and DVD)
- ISBN: 9780324788440 / 0324788444
- Author(s):
  William G. Zikmund, Barry J. Babin
- Edition: 10
- Binding: Hardcover Textbook
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