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Advertising Textbooks

The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
- ISBN: 9780071748124 / 0071748121
- Author(s):
  Kotaro Sugiyama, Tim Andree
- Edition: 1
- Binding: Hardcover Textbook
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Improve Your Copywriting: A Teach Yourself Guide (Teach Yourself: General Reference)
- ISBN: 9780071769846 / 0071769846
- Author(s):
  J. Jonathan Gabay
- Edition: 4
- Binding: Paperback Textbook
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Selling: Building Partnerships w/GoldMine Software
- ISBN: 9780072426168 / 0072426160
- Author(s):
  Barton Weitz, Stephen Castleberry, John Tanner
- Edition: 4
- Binding: Hardcover Textbook
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Marketing Paperback w/PowerWeb Package
- ISBN: 9780072461282 / 0072461284
- Author(s):
  William O Bearden, Thomas N Ingram, Raymond W LaForge
- Edition: 3
- Binding: Paperback Textbook
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Contemporary Advertising with PowerWeb and CD-ROM
- ISBN: 9780072500417 / 0072500417
- Author(s):
  William F. Arens
- Edition: 8
- Binding: Hardcover Textbook
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Fundamentals of Selling 7e w/ ACT!Express CD-ROM
- ISBN: 9780072512090 / 0072512091
- Author(s):
  Charles M. Futrell
- Edition: 7
- Binding: Hardcover Textbook
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The Marketing Game! (with student CD ROM)
- ISBN: 9780072513806 / 0072513802
- Author(s):
  Charlotte Mason, Jr., William Perreault
- Edition: 3
- Binding: Paperback Textbook
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Strategic Marketing Management Cases w/Excel Spreadsheets
- ISBN: 9780072514827 / 0072514825
- Author(s):
  David Cravens, Charles Lamb, Victoria Crittenden
- Edition: 7
- Binding: Paperback Textbook
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Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
- ISBN: 9780072536768 / 0072536764
- Author(s):
  George E. Belch, Michael A. Belch
- Edition: 6th
- Binding: Hardcover Textbook
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Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)
- ISBN: 9780072560930 / 0072560932
- Author(s):
  Jr., William D. Perreault, E. Jerome McCarthy, Jr., William Perreault
- Edition: 14th
- Binding: Hardcover Textbook
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Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.