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Business Ethics: Ethical Decision Making & Cases (ISBN 9781439042236) by O.C Ferell, Fraedrich, and Ferell continues to be the leading reference for moral principles in the corporate setting. The book delves into the complex and critical circumstances that managers face whenever confronted with issues that involve ethical decision making. This highly...
Business Ethics: Ethical Decision Making & Cases (ISBN 9781439042236) by O.C Ferell, Fraedrich, and Ferell continues to be the leading reference for moral principles in the corporate setting. The book delves into the complex and critical circumstances that managers face whenever confronted with issues that involve ethical decision making. This highly accessible text shows learners how to use various business principles in real-world business decisions. The latest edition now includes important updates that make it more relevant to the changing trends. The authors also added new cases and revisited old ones to make them more pertinent. Ultimately, Business Ethics: Ethical Decision Making & Cases teaches readers how to make strategic but ethical business decisions and how to constantly adhere to the best practices of in the midst of crises. The book features 4 parts, the first of which offers an overview of business ethics. Part 2 discusses various ethical issues, and business ethics, institutionalized. Part 3 tackles the decision making process, followed by how business ethics is implemented in the global setting. The succeeding chapters illustrate different cases with business ethics at play. Some of the case studies used in this reference involve companies like Wal-Mart, Countrywide Financial, The American Red Cross, Starbucks, Nike, and many more. Written by some of the best names in the field, this textbook is simply one of the most comprehensive and practical materials in this niche. Author Dr. O.C. Ferrell is a professor at the University of New Mexico, teaching marketing and creative enterprise. Aside from being a distinguished professor, he is also an accomplished writer, contributing to more than 17 books. John Fraedrich is an international professor and regular contributor to the Journal of Business Ethics and the Journal of Macro Marketing. Dr. Linda Ferrell is a member of the faculty at the University of New Mexico and has co authored best-selling books, such as Business & Society.
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