We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Brand Equity in the Banking Industry: What are the Determinants of Brand Equity in the Banking Industry?
The following research paper examines the applicability of a customerbased brand equity model, based on Aakers’ well-known brand equity dimensions, in order to determine the most relevant brand value drivers. This study was conducted in the banking industry. The findings reveal brand loyalty and perceived quality and service in connection with ...
The following research paper examines the applicability of a customerbased brand equity model, based on Aakers’ well-known brand equity dimensions, in order to determine the most relevant brand value drivers. This study was conducted in the banking industry. The findings reveal brand loyalty and perceived quality and service in connection with customer satisfaction to be the most influencing factors of brand equity in the retail banking market. Brand awareness and brand associations possess almost no explanatory power. The findings might help practitioners when developing new strategic marketing actions and expands the picture of the currently under-researched literature concerning brand equity in the service industry. The paper further formulates several propositions about possible differences of brand equity depending on tangible or intangible product related industries.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.