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The days of listing your services in a phone book and hoping for the best are long gone. Marketing—and its lynchpin network building—must become the personal responsibility of each attorney, not a "firm" activity. Success is predicated on building relationships, turning clients into your salesforce, forging alliances, making contacts, (i.e., doing...
The days of listing your services in a phone book and hoping for the best are long gone. Marketing—and its lynchpin network building—must become the personal responsibility of each attorney, not a "firm" activity. Success is predicated on building relationships, turning clients into your salesforce, forging alliances, making contacts, (i.e., doing business development each day) and systematically employing the proven methods of the top producers. But competition is everywhere . . . and in today's world of firms consolidating . . . continuing over supply of attorneys and other professionals elbowing in on your turf . . . marketing your services is more essential than ever. This course offers you a practical and proven step-by-step approach to effectively building your personal network. The top rainmakers see themselves as experts in the relationship business and that their network is their most precious career asset. You can make it yours too. Written in an easy-to-read style, this book provides a wealth of tips, tools, techniques and the how-to guidance you need to be more successful through building your network, starting NOW! Network-Building Mistakes Cost Big Money! Adopt the only proven, step-by-step, custom-designed system for attorneys, designed by the top rainmakers in the profession.
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